Post by bonnasuttadhar225588 on Feb 15, 2024 7:05:31 GMT
Today, consumers want more sustainable products, because fighting the consequences of climate change has become a priority for most people. This has caused brands to have to transform their business model to remain profitable and attractive to the public. However, many companies do not meet expectations when making the transition towards sustainability. Since they have made mistakes that have delayed the growth of a green economy that benefits the environment and does not imply a monetary challenge for either producers or consumers. Reduce barriers for consumers According to a survey , 84% of consumers want more sustainable products to take care of the planet and adopt sustainability as part of their lives through simple, everyday actions. Such as: switching to a plant-based diet, choosing products with greater durability and made with ecological materials, as well as items that do not harm wildlife. However, one of the biggest impediments to fully entering this market for sustainable products is the cost, since they are usually much more expensive than their common alternatives. For this reason, the purchasing options are very limited in terms of availability and quality to be able to replace the products that are currently consumed. “Brands must […] make products available to everyone and everywhere.
Porter Novelli , in his study Examining the Gap between Saying and Doing . From another perspective, the high price of organic products responds to the low demand for them, especially in food. Since they need a lot of labor to produce little and provide adequate care to the livestock and the land. Consumers want to know about sustainable products It is the duty of brands to increase their efforts in sustainable Timor Leste Email List marketing to increase demand and be able to offer affordable options, because consumers want more sustainable products, but they cannot access them or know how to do so. This is sustainable marketing because what is promoted represents environmentally and socially responsible practices and values. In addition, each item must meet the design, quality and functionality that the public requires to satisfy their needs. That is why production should not cause harm to people or the environment. Some strategies to do this type of advertising are: Advertisements that move emotions , using topics that are part of current planetary crises, such as deforestation, hunger or animal abuse.
Cause-based spending , to invite consumers to purchase products that oppose unethical practices or to support a social cause. Education as entertainment , to address serious topics in colloquial language that all people can understand. But, the practice of sustainable marketing, if it is not done with the support that the promoted product really complies with what is advertised, can fall into greenwashing . Which refers to giving a twist to products or services to give the appearance that they are environmentally friendly, when in reality they are not. Therefore, its most serious consequences are: Damage to the credibility and reputation of the brand. Decrease in sales. Damage to the environment. Consumers want more sustainable products We have to change the supply chain Current consumer trends of products from brands that are adapting to the circular economy are gaining greater popularity. Since consumers want more sustainable products and to know if what they buy is not causing harm to people and the environment. Therefore, it is essential that the articles have less negative impact or that they generate positive impact throughout their value chain.